"The Pricing Audit"

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Find Out What Your Chair Is Really Paying You.

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A free 5-minute Pricing Audit from a master stylist with 37 years behind the chair, in the classroom, and behind the owner's desk. Five numbers. One honest answer: are you charging like a professional — or paying the fear tax?

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• Your real hourly rate — what you actually earn per hour after product, rent, and time (most stylists have never calculated this, and it's lower than you think)
• Your fear tax — the exact dollar amount you're donating every week by charging what the salon down the street charges instead of what your numbers require
• Your break-even price — the minimum you can charge per service without losing money (everything below this is working for free)
• Your raise-ready signal — the one metric that tells you your book can absorb a price increase right now

I'm Coach Coco. I opened my first salon at 21, spent 37 years as a master stylist, salon owner, and educator — and I watched more talented stylists go broke from bad pricing than from bad technique. This audit is the first conversation I have with every stylist I mentor. "Now it's yours For- Free."